PSA about Business Today
If you get your space news from the website businesstoday.in, this post is for you. Business Today has published several articles over the last few weeks about the Starliner saga with misleading headlines and claims blown far out of proportion. I’d been putting off writing about them but this morning, I spotted the following piece:
Business Today has produced all these misleading articles in this format, resembling Instagram reels. This is more troubling because we know tidbits like this are more consumable as well as are likely to go viral by virtue of their uncomplicated content and simplistic message. Business Today has also been focusing its articles on the saga on Sunita Williams alone, as if the other astronauts don’t exist. This choice is obviously of a piece with Williams’s Indian heritage and Business Today’s intention to maximise traffic to its pages by publishing sensational claims about her experience in space. As I wrote before:
… in the eyes of those penning articles and headlines, “Indian-American” she is. They’re using this language to get people interested in these articles, and if they succeed, they’re effectively selling the idea that it’s not possible for Indians to care about the accomplishments of non-Indians, that only Indians’, and by extension India’s, accomplishments matter. … Calling Williams “Indian-American” is to retrench her patriarchal identity as being part of her primary identity — just as referring to her as “Indian origin” is to evoke her genetic identity…
But something more important than the cynical India connection is at work here: in these pieces, Business Today has been toasting it. This my term for a shady media practice reminiscent of a scene in an episode of the TV show Mad Men, where Don Draper suggests Lucky Strike should advertise its cigarettes as being “toasted”. When someone objects that all cigarettes are toasted, Draper says they may well be, but by saying publicly that its cigarettes are toasted, Lucky Strike will set itself out without doing anything new, without lying, without breaking any rules. It’s just a bit of psychological manipulation.
Similarly, Business Today has been writing about Williams as if she’s the only astronaut facing an extended stay in space (and suggesting in more subtle ways that this fate hasn’t befallen anyone before — whereas it has dozens of times), that NASA statements concern only her health and not the health of the other astronauts she’s with, and that what we’re learning about her difficulties in space constitute new information.
None of this is false but it’s not true either. It’s toasted. Consider the first claim: “NASA has revealed that Williams is facing a critical health issue”:
* “NASA has revealed” — there’s nothing to reveal here. We already know microgravity affects various biochemical processes in the body, including the accelerated destruction of red blood cells.
* “Williams is facing” — No. Everyone in microgravity faces this. That’s why astronauts need to be very fit people, so their bodies can weather unanticipated changes for longer without suffering critical damage.
* “critical health issue” — Err, no. See above. Also, perhaps in a bid to emphasise this (faux) criticality, Business Today’s headline begins “3 million per second” and ends calling the number “disturbing”. You read it, this alarmingly big number is in your face, and you’re asking to believe it’s “disturbing”. But it’s not really a big number in context and certainly not worth any disturbance.
For another example, consider: “Given Williams’ extended mission duration, this accelerated red blood cell destruction poses a heightened risk, potentially leading to severe health issues”. Notice how Business Today doesn’t include three important details: how much of an extension amounts to a ‘bad’ level of extension, what the odds are of Williams (or her fellow Starliner test pilot Barry Wilmore) developing “health issues”, and whether these consequences are reversible. Including these details would deflate Business Today’s ‘story’, of course.
If Business Today is your, a friend’s and/or a relative’s source of space news, please ask them to switch to any of the following instead for space news coverage and commentary that’s interesting without insulting your intelligence:
